Stop Guessing. Make Decisions Based on Real Data.
We build your complete analytics ecosystem — from GA4 setup to custom dashboards — so you always know what's working, what isn't, and where to invest your marketing budget next.
Audit My Analytics SetupKey Features
Google Analytics 4 Setup
Proper GA4 configuration following Google's best practices — events, conversions, audiences, and cross-device tracking set up correctly from day one.
Google Tag Manager
Clean, organized GTM container with all your marketing tags implemented without any developer involvement each time you need a change.
Conversion & Goal Tracking
We precisely track every action that matters — form submissions, phone calls, purchases, downloads — and attribute them to the campaigns that drove them.
Looker Studio Dashboards
Automated, visual reporting dashboards that pull your marketing data into one clear view — updated daily, shareable with your whole team.
Google Search Console Integration
Organic search performance connected to your analytics — see exactly which queries drive traffic, what pages rank, and where you're losing impressions.
PIPEDA & Privacy Compliance
We configure your analytics to comply with Canada's PIPEDA, Quebec's Law 25, and GDPR — so your data practices are legally sound and visitor-respecting.
The Hidden Cost of Bad Analytics
Most businesses make marketing decisions based on incomplete or incorrect data. Conversions misattributed. Goals not configured. Half the traffic showing up as "direct" because UTM parameters aren't being used. The result: budget allocated based on gut feeling, not evidence.
We audit analytics setups for new clients before every engagement — and we've never seen a setup that didn't have at least one significant tracking error. The good news: once fixed, those decisions get dramatically better.
What We Configure
Google Analytics 4 (GA4)
Full property setup: data streams, event configuration, conversion events, audience definitions, and integration with Google Ads for closed-loop attribution. We also set data retention to 14 months (the maximum) and configure filters to exclude internal traffic from day one.
Google Tag Manager
A clean, documented GTM container organized by category (analytics, ads, remarketing, CRO tools). Every tag has a clear naming convention, a trigger that makes sense, and a built-in QA check. We train your team on how to use it safely.
Conversion Tracking
We map every meaningful user action to a conversion event: contact form submissions, phone click-to-calls, quote requests, purchases, newsletter signups, and file downloads. Each event is verified with real testing before going live.
Google Search Console
Connected to GA4 so you can see organic search data — queries, impressions, click-through rates, and position — directly alongside your behavioral analytics.
Custom Looker Studio Dashboards
We build dashboards tailored to your business: marketing overview (all channels in one view), SEO dashboard (rankings, organic traffic, top landing pages), and ad performance (spend, clicks, cost per conversion). Automated, always fresh, no manual exports.
Privacy & Consent Management
We configure analytics to comply with Canadian and international privacy requirements — including consent mode for GA4, IP anonymization, and data retention settings that respect your visitors' choices.
Frequently Asked Questions
Universal Analytics stopped processing new data on July 1, 2023. GA4 is now the only Google Analytics version collecting data. If you haven't migrated, you have no historical benchmark data being built right now. Every month you wait makes future decision-making harder.
Explore Our Other Services
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Social Media Marketing
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